Why Trying To Hustle Is Killing Your Business
We all make mistakes when starting out at our own business, especially if we are starting out at something totally new. That is a part of the process; it’s how we learn. But some mistakes can be costly missteps in your business in terms of your time, money and effort.
You’ll see a lot of people say that you have to ‘hustle’ to be an entrepreneur.
Believing that you have to hustle to be successful is a lie.
To be successful you don’t have to “hustle” in business.
You have to surround yourself with the right people who can support you to get where you want.
Overcoming this one mistake has allowed me to build the business that I actually want and help clients from all over the world.
Know Your Limitations
When I first started out back in 2012, I had already been extremely successful in the corporate world. I was a corporate scaler. If you put me into a business that was failing, I would flip it and make it profitable again. So, there wasn’t anything I was scared of when I stepped into building my own business.
But when I started out, all of a sudden I became the accountant, the admin, everything to everyone. I was dealing with all the bills and taxes, prospecting clients and everything in between.
I became all of these different things and I did not have any time to do what I knew I could do best.
Because of my own limitations and beliefs, I continued this cycle for over a year before I realized I wasting my time, money and energy trying to do everything instead of what I do best.
Focusing on what you do best and outsourcing the rest is the only way to grow your business.
When you think about trying to do everything yourselves in your business try to visualize yourself as a photographer who is setting out his own business.
You are trying to create our own invoices, doing all the editing, doing your sales and marketing, managing your website, communicating with the client, managing social media and everything your business needs. The list goes on.
You are hustling but the question is, are you really going to be doing any of those things well?
Hustle in business gets you and your clients nowhere.
Think of an airline pilot who is not only trying to fly the plane but also trying to be the steward, the ticket collector, do the security checks and be the ground crew. He would be this one person running around and around.
The plane would never even take off because he would be so tired that he would not even be able to fly. He would be worn out and people would never be able to get where they want to go.
That’s what it’s like when you are trying to do everything by yourself in your business.
You are not getting anywhere and neither are your clients.
You stop focusing on your best.
One of the gravest consequences of hustling in your business all the time is that it will take away your focus from your ‘best’.
Because you are doing so much all the time you can’t really squeeze out time for the core thing you shine at.
The best thing that you can do right now is to surround yourself with the people you need to support you.
Concentrate on the one thing that only you can do in your business, the one thing that only you can do.
Outsource the rest.
If you are not financially in a position to outsource right now, do things in trade for people who can help you.
That is ultimately what’s going to allow you to focus on what you do best and allow you to grow and have the success that you want.
Hustle in business will keep sidetracking you from your focus.
So, don’t let hustle kill your business. Know there’s only so much you can do alone. Get into networking. Look around you for people who can help you in your business and build collectively.
Do you know someone who is hustling to make their business a success?
Share it with them so they can focus on what really matters in their business.
CEO, Digital Marketing Strategist, Best Selling Author, International Speaker & Business Trainer
Bridget Irby is an in-demand marketing expert for businesses who want to grow their following & revenue both on and offline. She helps business owners discover the right strategy to fit their unique needs and help them achieve their goals.